> For the complete documentation index, see [llms.txt](https://origine-2.gitbook.io/origine/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://origine-2.gitbook.io/origine/the-future/ewhylaunching.md).

# Why launching NFT collection?

To me, launching physical products is key to spreading an IP. We achieved that with our first collection, but we quickly encountered the biggest challenge with physical cards: logistics. Despite setting up distribution hubs in the USA, Europe, and Asia, we still faced shipping issues. South American customers couldn’t get affordable shipping, some packages went missing, and we had to cover reshipments or issue refunds. Production and logistics costs add up quickly for a small collection, especially with a global customer base.

When I saw the announcement about launching community collections on the Ronin Network, I knew this was the perfect opportunity to bring our concept to the blockchain with digital NFTs. My aim isn’t to claim we’ll revolutionize the industry or build something entirely new (that would take a huge budget), but to create something engaging, like the experience of Pokemon Pocket.

I want to capture the thrill of opening boosters online, with hundreds of cards representing the assets you and your friends own within the Ronin universe.